This 12-week learning and mentoring program is suitable for beginners and newcomers to the fashion industry. You will learn the key stages involved in launching a fashion brand the successful way via videos, workbooks and 1:2:1 sessions.
 
Modules covered:
 
Your customer - who they are & how to attract them
Brand - creating your style, values & positioning in the marketplace
Products - how to know what to sell & how to create a successful collection range plan
Design - what you need from your designs, planning your ideas & working with a designer 
Pattern cutting - what is this, why do you need it and when do you need it?
Sourcing fabric & trims - when do you need to do this and how to do it?
The 3 main types of factory and which is the best fit for you.
How and where in the world to find a factory
Prices & quotations - are they realistic?
Sampling - what does the process involve and why do we have it?
Manufacture - what happens at this stage?
Funding your startup business - the best options for you
 
What is included?
 
12 weekly pre- recorded video modules on a private members-only portal
12 weekly 30 minute 1:2:1 zoom calls with Michelle
Email support 30 minutes per week for short questions
Workbooks to accompany your learning
Weekly goal setting & accountability reminders
Access to recordings of 1:2:1 sessions
A success plan to track and record progress
E-book - startup's guide to fashion manufacture on completion of course as a handy reference
Access to my private Facebook group - fashion startup with the fashion expert®
 
What Is Expected From You?
A willingness to learn
To attend your sessions
To be held accountable
To "do the work" and take responsibility for your business
You're going to learn some amazing things from this program which will change the way you thought about how the fashion industry works, and how you will launch your brand. However, this program only works if you do! The results you achieve will depend on your own individual situation and how ready you are to implement your knowledge and work on your business. 
 
I can't wait to work with you and help you learn what you need to set up your clothing business the successful way!