"Michelle completely got our idea and vision from start to finish. We would highly recommend her to anyone who is starting a fashion brand." - Marie & Kriss, founders of Nevontaii Streetwear
Starting your fashion brand is exciting, but if you’ve been trying to turn your ideas into real samples, you might have hit a few roadblocks that are making you feel...well just a bit stuck tbh!
Maybe you’ve been Googling tech packs, watching hours of YouTube tutorials on Adobe Illustrator, or even trying to put one together yourself. And after all that effort? The samples still don’t look like what you imagined.
If that sounds familiar, you’re not alone. The good news? You don’t have to figure this all out on your own.
What is a Tech Pack, and Why Do You Need One?
A tech pack is basically a blueprint for your design. It tells a manufacturer exactly how to create your sample—measurements, fabrics, stitching details, trims, labels, and more. Without one, your manufacturer is guessing, which is why things can go so wrong.
Think about it like this: You wouldn’t build a house without architectural plans, right? A tech pack is the same for fashion—it makes sure your designs are executed correctly and saves you time, money, and stress.
Why DIY Tech Packs Don’t Always Work
Some fashion founders try to make their own tech packs and that's totally understandable as it often comes from a place of trying to save money, but here’s why that can slow things down or perhaps may not be the best model for you:
Learning Takes Forever – Adobe Illustrator isn’t exactly beginner-friendly(even for professional designer in the beginning), and trying to learn it while also launching a brand? That’s months (or even years) lost.
Mistakes Cost Money – If your tech pack isn’t clear, manufacturers might make samples that are completely off, leading to wasted time, materials, and money.
Manufacturers Expect Professional Docs – Factories work with a lot of brands, and they’re used to industry-standard tech packs. A solid, clear tech pack means fewer emails, fewer mistakes, and a much smoother process.
You may not have all the required technical knowledge. Sometimes we can't know what we don't know. So if you're trying to piece something together in a field that is new to you, it's likely you'll miss out important information, get things wrong in your instructions and end up with really poor samples.
The Difference a Professional Makes
This is where I come in. I’ve spent years creating tech packs that speak the manufacturer’s language, so you don’t have to stress about technical jargon, industry standards, or costly mistakes.
And here’s the best part—you don’t need to have everything figured out before we start. If you have inspo pics, rough sketches, some notes, a brain dump of ideas, or even just a vision in your head, I can turn that into a proper, production-ready tech pack. How cool is that??
You Could Have Your Tech Packs Done in Weeks
If you’ve been feeling stuck—trying to DIY, waiting until you “have it all figured out,” or unsure of what to do next—this is your sign to move forward. In just a few weeks, you could have tech packs ready, samples in production, and be one step closer to launching your brand. Tell me you'd rather waste another 6 months doing nothing?
Let’s Make This Happen
If you’re ready to stop struggling with tech packs and actually get your designs made, let’s chat. Book a free call with me, and we’ll:
Have a quick chat about your brand ideas (no matter how rough!)
Review where you're at and where you want to get to
Plan the next steps to get your designs & samples made
No pressure, no icky sales chat, no need for perfect sketches—just a clear path forward.
Starting your clothing brand doesn’t have to feel overwhelming. With the right support, you can bring your ideas to life faster and with way less stress. So as your fashion startup bestie, let’s do this together.
See you in the front row,
Michelle.
Comentários