Michelle Ramsay, fashion startup consultant and designer, sitting at a table with fabric swatches and tech packs, supporting first-time founders to launch clothing brands.

Ready To Launch Your Fashion Brand?

✓ Fashion designer
✓ Startup mentor
✓ Tech pack expert

I'm Michelle Ramsay, a fashion designer, startup mentor and fashion brand consultant.

I help first-time founders turn raw ideas into retail-ready brands with confidence and clarity.

I design your collection, help you find manufacturers and prepare you for your brand launch.

If you have zero fashion experience, you're in the right place!

Who I Help...

Building a fashion brand with purpose takes more than just a great idea and at times the fashion industry can feel impossible to break into for newcomers.

This is for you if:

✓ You’ve been dreaming of your own clothing brand but have no idea where to start
✓ You’ve Googled "how to start a fashion brand" endlessly and still feel stuck and overwhelmed
✓ You're scared of making expensive mistakes or looking unprofessional
✓ You want your first collection to look and feel professional
✓ You don’t want to be taken for a ride by manufacturers
✓ You're serious about launching a fashion line and doing it properly right from day one

✓ You want guidance from someone who actually knows the industry, and what you don't

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Imagine Having...

A clear, step-by-step plan to take your brand from concept to launch.
Expert guidance on ethical production, sourcing sustainable materials, and working with manufacturers who welcome fashion startups.
A trusted mentor to help you navigate the industry and make informed decisions at every stage.
A professional designer who really gets your vision and turns it into beautiful designs and professional tech packs.

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Hi, I'm Michelle Ramsay, The Fashion Expert®

And for the past decade, I’ve helped hundreds of aspiring, purpose-driven founders (just like you) bring their ideas to life.

With 20+ years of experience, I know exactly how to design, manufacture, and launch a clothing brand that aligns with your values - without the overwhelm.
I'm here to share my knowledge and expertise as a fashion designer, fashion mentor and fashion brand consultant.
I'm waiting to work with you on your first or next collection, and show you that starting a clothing brand is simpler than you think - when you have the right expert in your corner.

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How can I help you?

Courses to Help You Launch Your Fashion Brand Starting a fashion brand can feel like a big, confusing (albeit exciting) journey, but I’m here to make it easier! Whether you’re just getting started or ready to dive into production, my two courses are designed to support you every step of the way. The Fashion Startup Academy is a 1:1 mentorship programme, perfect if you’re just starting out and ready to take your clothing brand from idea to launch. You'll get access to tons of online resources packed with everything you need to know from creating your brand identity, planning your collection, finding suppliers, launching your collection and building a loyal following. You'll also benefit from 1:1 sessions with myself to tailor things to your brand. You don’t need any prior experience, just your passion and commitment! Manufacture Made Simple. If you already have your designs and tech packs created, it’s time to turn them into samples. In this online masterclass, I walk you through the entire process of working with manufacturers – from finding the right partner to getting your first samples made and starting production. No more confusion or overwhelm – just simple, clear steps to get your products in the hands of your customers. PS. If you join The Fashion Startup Academy you'll get all of this too!

1:1 Mentoring Need some one-on-one support? Think of me as your fashion industry BFF. Whether you need help working out if your idea is even viable, need your hand held throughout the planning a collection phase, or want someone to show you how to work with manufacturers then I've got your back. Let’s work together to bring your fashion dreams to life and I’ll give you personalised help and strategies to keep you moving forward.

Design Your Collection & Create Your Tech Packs You probably already have some amazing ideas for your clothing brand but perhaps you're not feeling so confident around your drawing or technical skills. Come to me with a very raw idea and I’ll create professional designs and tech packs that manufacturers can easily follow.

Finding & Working With Low Minimum Order Manufacturers Finding the right manufacturer is key to bringing your designs to life – but it doesn’t have to be as overwhelming as it sounds! I’ll help you find reliable manufacturers that suit your product and your small MOQs and guide you through the process of working with them. From sampling to production, I’ll make sure you know what to expect, so you can build a strong, trusting partnership that helps your brand grow.

Fashion Consultancy: From Samples to Production When you’re ready to take your designs to the next level I'll be your technical team in your back pocket! I’ll guide you through the production process, getting your first samples made, and making sure everything is perfect for production. Whether you’re unsure about quality, fabrics or you need help navigating sample audits and factory comments, I’ll be here to help you every step of the way.